The Choco Flowers Story
Meet Fabiola (Choco)
Meet Fabi — designer, baker, florist, and the vision behind Choco Flowers. She came from Margarita Island, Venezuela, with a background in design and a love of color in every form. Whether it's flour or flowers, the instinct is the same: color, craft, and handmade.
"Color has always been my language. I just kept finding new ways to speak it" - Fabiola
Roots
Fabi grew up on Margarita Island, Venezuela, in a family full of women who bake. Color and craft have been her language since she was a kid. She got her start in making handmade jewelry and shoes.
Early Beginnings
When Fabi moved to Columbus, she took a job as a nanny. While the kids napped, she baked macarons. The parents told their neighbors, the neighbors asked for brownies, and one borrowed kitchen turned into the start of a business.
The Bicycle
On a weekend trip to Tampa, Fabi saw a woman selling flowers from a vintage cart, after a brief conversation the vision for selling flowers begun. Back in Columbus, a truck was out of reach, so she bought a 3-wheel bicycle and parked it outside a friend's restaurant in Gahanna.
El Sol
The bicycle eventually became a yellow vintage truck named El Sol, because she shows up like the sun. The markets got bigger, and the bouquets found their signature: all one color, head to toe.
Today
Today, Choco Flowers lives in a studio in Dublin, Ohio. Bouquets are still organized by color, desserts are still made from scratch, and every order passes through Fabi's eye before it leaves the door.
Choco was a nickname first.
Fabi's grandmother gave it to her growing up in Venezuela, long before it ever belonged to a shop. The bakery came next, born out of macarons she made for the kids she nannied and sold around the neighborhood. Then a trip to Miami sparked the idea to fold in flowers — and bring back the creative life she'd built designing shoes and jewelry.
Thank You
None of this came together alone. Choco Flowers is built on the family and friends who showed up, the hands that helped on long days, and a partner who believed in it from the start. To everyone who carried a piece of this, thank you.